El Arroyo Promises Great Soup (Tequila with Lime)

Yesterday, I had the privilege of eating at an Austin staple, El Arroyo. If you aren't from around here, you might just assume it's just another taco place. But it hosts a snarky sign that alone makes it worth the trip. And the sign didn't disappoint last Saturday. 

Before I dive into the tasty salsa and margs, I have to dwell a bit more on this sign [because I love a good story]. The sign is updated daily with witty remarks, comments on current events, puns, etc. - a tradition that started back in 1975 when the restaurant opened. 

According to an article by the Austin Business Journal back in 2014, I discovered the process to plan content for the sign was incredibly similar to the process we use to plan our client's social media content calendars. A small group of the restaurant group's leadership plots out a calendar, leaving spots open / flexibility to comment on cultural moments. Such as this post on Brexit. 

Borrowed from the El Arroyo's Twitter account @ElArroyoATX

According to our bartender, all staff members are encouraged to submit suggestions for the sign, but it's a pretty tough selection process. And they have to be a bit careful about how snarky they can get. 

Overall, the margaritas were great and I loved they had a "skinny" version. The salsa was zesty and thick and the chips thick, warm and crispy. But, unfortunately, I have to admit that the rest of food was mediocre, and could be the result of a new menu from new ownership in 2012. 

While I may not be back for dinner, I'll certainly be back for their happy hour deals every day of the week, including $1 happy hour margaritas on Thursday, $1 Dos XX on Monday. 

Read more about the restaurant. 

And check out more of myviewfrom_ other taco places in Austin here.